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Buyers currently have a large selection of properties from which to choose. This canmake them indecisive and prompts them to be selective and cautious before settlingon the “right” property.
 
If you are selling, this puts a huge onus on you to ensure that your propertyabsolutely shines in relation to other properties that are competing for your buyers’attentions and, ideally, affections. This is not the time to listen to the fawning estateagent who tells you what you want to hear, particularly in relation to your askingprice, in order to secure your “valued instruction”.
 
If your property is going to look good next to the others that are available, thenpricing not only has to be correct – it has to be attractive. Imagine a £10 note. It isdefinitely worth £10 – but could you sell it for £10?! Probably not, but at £9 you wouldhave people fighting over it to the extent that the price would probably rise!
 
Likewise, if your property is slightly better than others on the market, don’t offset thisby quoting a slightly higher price! In other words, make your property the best in themarket when compared to others at the same price, and the best-priced propertywhen compared to others of the same size/location/condition. You may not haverealised it before, but you find yourself in a fiercely competitive market where only thebest value property will sell readily.
 
Finally, listen to your agent’s advice. Only they have a good handle on buyers’immediate requirements, how the buyer perceives value and, importantly, vital buyerinformation as to what else they have seen and how it compares with yours.
 
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